How to create strong visual content for realtors

By GD Photo Network


Like most businesses these days, it is crucial for real estate agents to have a strong online presence on both their website and social media platforms. Most realtors want to come across as professional and friendly, while simultaneously showcasing what makes them stand out in a vast market. Being intentional with your creative decisions will have a drastic effect on your photo shoot outcome, so check out our tips below on how to ace your next real estate shoot and create impactful photos.

1. Establish a rapport with the business owner.

  • Getting to know the person behind the business is a crucial first step in any photo shoot and builds a level of comfort and trust.
  • Take five minutes to ask the realtor what makes them unique and understand what their goals for the shoot are. This will provide a better photography experience tailored to their specific needs.

2. Take time to compose intentional environmental portraits.

  • The portrait is debatably the most important part of any shoot, and something our real estate shoots have a particular emphasis on.
  • Consider the conscious creative choices that you make such as framing your subject, finding balanced symmetry, shooting from different angles, or pushing your subject to the side of the frame.
  • Remember that these shoots are scheduled for up to two hours which should give you plenty of time to explore both the indoor and outdoor spaces that you have to work with.
  • Business owners are encouraged to come prepared with an outfit change, which may be a good point to remind them.

3. Remember that you’re the expert!

  • Creating a positive photo shoot experience for the customer includes coming across as a confident and assured visual expert. 
  • Most realtors will need some level of guidance throughout their shoot. As a photographer, it’s your job to help pose your subject in a way that is both flattering and comfortable for them.
  • Be engaged and assertive! Business owners typically appreciate when you point out an untucked shirt or a distracting object in the background – anything that will positively impact the outcome of their photos.